Choosing titles that will get people's attention is an art that can be learned. You will want to have keyword rich titles that include both features and benefits. Figure out what and who you are writing about and then decide what is in it for them. If you only talk about features - "7 Tips for Writing Articles Quickly..." people may not care. But when you include the benefit - "...So That You Can Develop Them Into Ebooks", then you have your reader's attention. Make a list of your keywords and then make two lists - one for features and one for benefits. Combine these and you will have titles that are search engine friendly and enticing.


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